Sports Marketing

For three years, the team at Lau & Associates provided contract negotiation, sponsorship activation, logo development, and commercial creation for the Countrywide Classic - US Open Tennis Tournament at UCLA which aired on ESPN2 and Tennis Channel.

Program

For five years, we helped the Target World Challenge benefit the Tiger Woods Foundation by developing event marketing strategies, designing their logo and brand, and producing print ads, commercials, and on-site signage which aired on ABC Sports.

Booth Signage

For five years, the team at Lau & Associates provided sponsorship activation, commercials, print ads, and signage for the Nissan Open, which benefitted the Los Angeles Junior Chamber of Commerce and aired on ABC Sports.

For five years, the team at Lau & Associates provided event planning, print ads, media, signage, and on-site supervision of the Frank Sinatra Celebrity Golf Tournament and helped them gain national exposure on The GOLF CHANNEL.

Event Branding

For three years, the team at Lau & Associates oversaw Countrywide's sponsorship of the American Ski Classic benefiting the Vail Valley Foundation by providing sponsorship activation, creation of a 30 minute national syndicated TV special, commercials, advertising, and on-site branding.

Direct Mail

Lead Generation

For two years, the team at Lau & Associates managed the corporate sponsorship of Bob and Mike Bryan, the #1 men's doubles team in tennis. Joys included brand management in all areas, including TV appearances, apparel, print and broadcast media.

Lau & Associates delivers a level of professionalism that always draws the spotlight and keeps their clients' brands front and center.

When it comes to sports marketing, Lau & Associates has a distinctive edge. That's because Amy has competed in triathlons for years. It is that athlete's view that helps her provide breakthrough approaches in print, broadcast, public relations, and on-site sports marketing. In fact, some of the more high-profile events that she's managed aired on ABC Sports, ESPN2, the GOLF CHANNEL, and Tennis Channel for the PGA and the US Open.